Focus marketing efforts for telecommunications information provider.	Developed marketing planning approach. Completed research with customers and competitors. Results used to construct marketing plan. Advised on sales compensation, marketing communications, pricing and other marketing issues.	Firm growing profitably. Continuing relationship as Chairman of advisory board.
Grow a start-up ergonomic products division.	Ongoing consulting for more than three years. Developed positioning and marketing plans, appointed sales reps, developed segmentation, designed advertising and trade show exhibits. Aided in all marketing decisions.	Sales volume grew from virtually nothing to $35-million in three year period.
Create custom marketing training programs for major telecommunications software and hardware supplier.	Specially-designed six day program based on the latest findings in business-to-business and services marketing. Custom case.	Personnel quickly brought up to needed skill level in marketing.
Complete marketing audit for office supplies and furniture firm.	Reviewed marketing activities and results. Interviewed sales people, dealers, reps and customers.	Developed action plan to increase marketing effectiveness. Some personnel were re-assigned.
Determine customer perceptions of eight different divisions of a major chemical supplier.	Telephone interviews with carefully selected individuals with responsibility for purchasing, engineering or plant management. Each division was compared to two selected competitors along selected criteria.	In most cases, divisions of the firm were not the leaders in their particular niche. Specific areas of weakness were identified for future remedies.
Assess marketing strengths and weaknesses of office furniture manufacturers as part of investment banking acquisition team.	Reviewed marketing results. Research with selected customers and dealers. Interviewed key managers.	Firm had significant weaknesses in marketing. Financial buyer discounted these weaknesses in price. Another firm bid lower, acquired subject firm and has experienced significant losses
Develop basic information, produce marketing plan and implement marketing programs for a hospital and out-patient headache treatment unit.	Focus groups with former headache sufferers. Working with a committee of hospital and unit personnel developed plan, interviewed and selected advertising agency.	Focus groups identified the needs of headache sufferers. From this information advertising copy was developed. Advertising produced four times the inquiries required.
Develop marketing approach for computer enhancement products.	Ongoing consulting for two years. Developed positioning and all marketing programs.	Firm was leader in its field in high-growth segment.
Develop strategic plan for recycled office furniture firm.	Served as facilitator to corporate team developing strategic thinking among top and middle management.	Strategic plan adopted after three month effort. Volume continuing to grow in high profit segments.
Determine feasibility of a proposed residential office and hotel complex in a shore location in New Jersey.	Secondary data research plus interviews with local officials and potential customers.	The project was found to be viable and specifics concerning sizes of hotels and conference areas as well as office space and residential space were given. This study was used to gain bank financing for the project.